We were thrilled to host ‘PROCESSO NATURALE’ (Natural Process), an art exhibition that transformed our factory into a space for dialogue between art and industry, part of the prestigious #AMACI (Association of Italian Contemporary Art Museums) circuit.

Curated by artists Pamcoc, Mirko Frignani and Matteo Beltrami, the exhibition offered a unique experience, bringing creativity, imagination and innovation together under one roof, involving not only our employees but also the entire local community.

Before the official opening, the exhibition was previewed by students from the Silvio D’Arzo Institute, specialising in Graphics and Communication in Sant’Ilario d’Enza, who had the opportunity to experience the fusion of art and industry in advance, stimulating creative thinking and “out of the box” approaches.

As our Innovation Manager, Elisa Mammi, said: ‘Taking on the challenge of combining art and business has opened up new horizons for us. “PROCESSO NATURALE” is not just an exhibition: it is a moment of discovery, of inspiration, an opportunity to demonstrate how the meeting of different worlds can generate new ideas and perspectives.’

Date: 12 October 2024, 10:30 a.m.

Location: 76 Industrial Graphics, Montecchio Emilia

Artists: Pamcoc, Mirko Frignani, Matteo Beltrami

The event was a great success and transformed our factory into an extraordinary place, where unique installations, works and sculptures interacted with the production environment, stimulating curiosity and opening up new perspectives.