The Word for 2025: HORIZON
Since 2018, we have had a special tradition: every year, we choose a word to guide us into the future. A word that becomes a guide, a perspective and an intention, a thread that helps us move forward together towards what lies ahead.
For 2025, the word that will guide us is HORIZON.
The horizon is not just a distant line, but an invitation to look beyond what is visible, to imagine new possibilities and to explore what we can become. It is the meeting point between the present and the future, between who we are and who we wish to be.
This word has been interpreted into an image by Luchadora, the artist name of Alessandra Marianelli, a Tuscan artist known for her vibrant and symbolic style. Alessandra has transformed ‘horizon’ into a work that conveys hope and movement: people looking together in the same direction, a calm yet vibrant sea, and a star pointing the way. An image that perfectly embodies the sense of perspective and new beginnings we wish to carry with us into 2025.
And this is where we want to start: looking beyond, together, towards new horizons.