This year, we have decided to establish a new tradition: each year, we will choose a guiding word and entrust it to artists, who are free to interpret it in their own way, transforming the concept into shapes, colours and sensations. Each word thus becomes an invisible thread that spans time, guiding our gaze towards the future and inspiring our daily choices.
Let’s start with EVOLUTION, a term with ancient roots that originally meant ‘to unroll a papyrus’: to proceed step by step, without forgetting one’s origins. It is the word that best represents our journey: uniting experience and innovation, past and future, in a process of continuous growth.
This vision is embodied in the work created in 2018 by the young Bolognese artist Matteo Benassi, known artistically as Riffblast. A graphic designer and illustrator, Riffblast is able to give new form to fragments from different eras, just as we do every day in our work. EVOLUTION thus becomes not only an artistic theme, but also the lens through which we look to the future, remaining true to our values and ready to seize new market opportunities.