Since last year, we have been choosing a guiding word: an invisible thread that runs through time, taking shape and colour as in a painting. Each word becomes a tangible source of inspiration, a lens through which to view the future and guide our choices, transforming ideas into experiences.
The word we have chosen for 2019 is IDENTITY.
For us, identity means being unique and recognisable, building and nurturing relationships with all our stakeholders, and valuing every aspect of our development journey.
Over the last fifty years, we have expanded our range of industrial decoration solutions, enhanced our customisation services and strengthened our specialist consultancy. We have explored new creative languages through events such as INDUSTRIART and Stile Industriale, which showcase the fusion of industrial machinery and bespoke design.
The artistic output of the young creative duo Giostra in 2019 captures our IDENTITY in its two facets: one technical and technological, characteristic of the industrial world, and the other creative and design-oriented, capable of adding value by decorating our clients’ vehicles.
Today, IDENTITY is also at the heart of our offering: we provide solutions that strengthen brand identity and create unique brand experiences, transforming every project into a distinctive and memorable story.